The Brief and Remarkable History of Crocs shoes

By Eran, May 26, 2015

The Clogs that everyone recognizes

Much like the iPhone, it seems that crocs clog sandals have been around forever. They are easy to spot and you can find the practically anywhere, sticking out with their characteristic design flashy color. While Crocs clogs have been a great success, with kids, many grownups are savvy fans as well. Sure you can always find people that wouldn’t be caught dead in a pair of Crocs but judging by the numbers, this is but a small fraction of the population.

Taking the world in a storm – Crocs become best-selling shoes

The history of Crocs clogs began just over a decade ago when three friends set sail to introduce their unique clogs in the 2002 Ft. Lauderdale boat show. Despite getting some laughs they easily sold over a thousand pairs to early adopters and knew they were on to revolutionary footwear. Within a year, after realizing that women shoppers may prefer a more feminine Crocs design, the team introduced new clogs in a style especially for women.

Without missing a beat, the Crocs Company quickly expanded and opened its first shop in a mall by 2004. The Crocs revolution began and swept not only the US, but found fans worldwide. The single store exponentially expanded in an incredible rate to reach over than 400 Crocs brand store worldwide. Just to put some numbers for perspective, over 13 years Crocs have sold more than 300 millions pairs of shoes in over than 90 countries around the world. In fact, Crocs has been listed on the NASDAQ marketplace since 2006 and has over than 4000 employees.

So what make Crocs shoes so good?

So what the secret sauce that makes the Crocs shoes so unique? If you ask a hundred people you will probably get a hundred different answers. Yet while different people may give radically different answers, most of them will agree on the following:

  1. The proof is in the pudding – All Crocs shoes are made from a a proprietary closed-cell resin called Croslite™. This unique material produces a comfortable, soft and extremely lightweight shoe
  2. Iconic design – Any kid can easily spot a pair of Crocs shoes since they all share many design features. Remarkably, Crocs still sales its original design shoes to this very day. While many new styles and designs appear every year, the original iconic shoes are still one of the best selling Crocs shoes throughout the years.
  3. Bold palette of colors – the last thing Crocs wearers do is to try and hide their shoes. Realizing this, Crocs went ahead and choose some of the flashiest color out there. Much like United colors of Benetton and other iconic fashion brands, Crocs believes that their costumers should boldly celebrate their footwear fashion. Choices by kids and adults alike repeatedly showed that the Crocs brand was right all along.

Crocs brand transcends clogs

By 2015 Crocs in no longer just a company that many bulgy colorful clogs, they now manufacture so much more. With dozens of style and numerous designs it easy to get lost and wonder endlessly which shoes will be the perfect fit. While Crocs continues to be a leading fashion brand for best selling clogs, it has also become a top manufacturer of footwear in diverse styles and designs.

 

Here are just few example of unique Crocs designs that are best selling shoes in Amazon …

 

crocs Women's Sexi Flip-Flop Sandal
Buy on Amazon

 

crocs Women's Huarache Sandal
Buy on Amazon

 

crocs Women's Capri IV Flip-Flop
Buy on Amazon